MT&L Public Relations wins regional and international awards
MT&L Public Relations joins its clients in celebrating some recent top regional and international honours.
For marketing communications campaigns, MT&L recently won three Summit International Creative Awards and was the only Atlantic Canadian firm to take away gold. These awards are chosen from thousands of submissions from over 25 countries each year, MT&L was awarded gold in the consumer media category for its "Mind your Mouth" Campaign for the Nova Scotia Dental Association; and two bronze awards: one in the public service announcement category for its "Please Litter" campaign for Nova Scotia Environment; and one for developing a crisis tips and contact card for clients requiring instant and 24-7 access to MT&L counselors.
At its annual Atlantic Canadian Gemstones awards event on May 20, the Canadian Public Relations Society (CPRS) awarded MT&L top honours in both crisis communications and media relations categories, for its work with CanJet Airlines. CanJet's crisis communications plan – built and regularly tested by MT&L – was put into action within minutes of a gunman boarding a CanJet plane on the tarmac in Jamaica, and taking more than 160 passengers and crew hostage. The incident ended peacefully, but only after many tense hours and the overwhelming interest and scrutiny from hundreds of media outlets around the world.
"While these awards represent recognition from our peers across the region and beyond, they enable us to celebrate the great work our clients invite us to do with them, as we help them achieve their objectives," said Janet MacMillan, Principal.