CPRS National Conference: The Power of PR
This year’s annual national conference of the Canadian Public Relations Society takes place June 5-7 in Saint John, NB, and our partner, NATIONAL, is again a key sponsor. We’re equally excited that our colleagues Kevin McCann and Leo Artalejo will be featured workshop speakers.
Long Live Common Sense: Building a Digital Strategy
Kevin McCann
Vice-President
MT&L Public Relations
It’s about social media. No, wait; it’s about a killer website. No, no…it’s about mobile. Well, we know it’s all of those things, but how do you bring it all together into a cohesive, persuasive, engaging digital strategy? How do you go from PR message to real engagement? What’s the social piece? Does email fit in? What about mobile? Should I tweet? What about FourSquare? In this session, Kevin McCann — an online advocacy specialist recently returned to live in Atlantic Canada from over a decade in Washington, D.C. — will share his experiences and reverse-engineer successful digital campaigns. He’ll use case studies to explore the tactics of great campaigns (both within and outside his experience), looking at the entire digital footprint and how it can knit together different web tactics to tell a compelling story, galvanize supporters and meet objectives.
Make your Audience the Hero: How to use stories to inspire and motivate the people who matter most
Leo Artalejo
Senior Counsel
MT&L Public Relations Ltd.
Every one of us is living and telling our own stories. Media tools today let us tweet and text and type and call so that we’re broadcasting our story as we live it, and letting other people live it right along with us. This session will focus on the value of storytelling, and the skills and techniques required to tell your organization’s stories clearly and engagingly to your intended audiences, no matter what communications platform you use.