National awards gala in Saint John nets Atlantic Canadian winners
MT&L Public Relations Limited congratulates its clients, the New Brunswick Real Estate Association and the Canadian Breast Cancer Foundation - Atlantic Region, on their recent award wins with the Canadian Public Relations Society (CPRS). Each of these Atlantic Canadian organizations was honoured with an award marking excellence in public relations and communications, having been selected among a significant number of high quality entries from across Canada.
The New Brunswick Real Estate Association (NBREA) received a gold award of excellence in external communications - government relations - for its property tax election strategy and campaign entitled Let's Give Them Something to Talk About. The campaign was designed to ensure property taxes became a primary election issue during the 2010 New Brunswick Provincial election.
A bronze award of excellence in external communications - advocacy and social marketing - was presented to the Canadian Breast Cancer Foundation (CBCF) for their Tour for the Cure campaign submission entitled Driving the Message Home. The centrepiece of this campaign was a big pink bus that travelled throughout Atlantic Canada for the purpose of promoting breast health through regular screening and early breast cancer detection.
Saint John, NB, was the host city for this year's CPRS national conference, from June 5-7, and the awards presentation took place last night at the Saint John Trade and Convention Centre.