2011 Atlantic Gemstones Awards
The City of Saint John, Northern Pulp and NewPage Port Hawksebury together with MT&L Public Relations received top honours at the 2011 Atlantic Gemstones Awards ceremony which celebrate excellence in public relations.
At the awards ceremony held in Halifax, Friday, May 13, the City of Saint John received a Jasper Award of Excellence in the print category for Insight Magazine - a magazine for Saint John citizens and businesses sharing information on City services, policies and initiatives.
Northern Pulp Nova Scotia received a Jasper Award of Excellence in the electronic and social media category for the company’s corporate website which launched in 2010 to communicate with external stakeholders and employees. The website, designed to be a first step in telling Northern Pulp’s story, proved to be a valuable tool with over 40,000 page views in its first 10 months.
In the Amethyst Award Category, which celebrates excellence in strategic communications, NewPage Port Hawkesbury received an award of merit in the external communications category for its ground-breaking work to achieve regulatory approval on a $208 million biomass project. The team developed a strategy to help communicate clearly and directly with stakeholders, clarify any public misperceptions, and create an environment where informed dialogue could occur.
Congratulations to the clients and MT&L teams who worked on these programs.