Beyond the Final Score
Does it really matter who won the competition? Or which player scored the most points? Some would argue that it does, but in the world of amateur sports, there is much more to consider when you’re trying to generate a media story. That’s the message our colleague, Sean Lewis, delivered to Provincial Sport Organizations (PSO) at the Sport Nova Scotia Subway Series luncheon this week when discussing effective media relations.
Event attendees were provided with an overview of the media landscape and advice on approaching communications and media relations strategically to achieve their organizational goals and objectives. They were challenged to consider the human connections and personal stories within sport when approaching their next media relations opportunity. Yes, there is a winner of a competition, but there are also many stories among the competitors and volunteers that resonate more with people than results and statistics. Communications are fundamentally about human connections.