New name, new logo - immigration
We're pleased to have had the opportunity to work with MISA (Metropolitan Immigrant Settlement Association) and HILC (Halifax Immigrant Learning Centre) to create their new visual identity as they merged their organizations to become one—ISIS (Immigrant Settlement and Integration Services). The full service immigration organization helps immigrants to fully integrate into our community.
The new visual identity is focused on newcomers to Canada. Demonstrating a tone that is warm and "of the people", ISIS has created a unified brand for the organization that is clean, professional and direct. The natural palette colours and the curviness of the letters provide a warm and friendly tone without feeling too formal or impersonal.
The primary brand consideration speaks to "being all about people" with a subtle graphical representation of people in the acronym. We wish ISIS all the best as they roll out their new brand and build upon their existing reputation as a community leader.
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